In Switch, Chip and Dan Heath explore change challenges, offering a framework for navigating behaviour, organisation, and community transitions. This framework—motivating the elephant (our emotional side), directing the rider (our rational side), and shaping the path (the environment)—is particularly valuable for councils undertaking financial reforms or introducing new strategic initiatives.
For councils, change often involves navigating complex layers of bureaucracy, community expectations, and budget constraints. Implementing new financial policies or restructuring budgets can provoke resistance within the community and among council staff. The Heaths’ framework provides actionable insights to address these challenges. By recognising and addressing emotional concerns, councils can build trust and gain buy-in from stakeholders. For example, communicating how the additional funds benefit the community can make the change more relatable and less contentious when proposing a rate increase.
The impact of change isn’t limited to the public. Council staff often bear the brunt of implementing new policies and adjusting to unfamiliar workflows. Change can lead to uncertainty, stress, and reduced morale if not managed effectively. By applying Heath’s principles, councils can support staff through clear communication, targeted training, and fostering an environment where employees feel empowered to adapt. Shaping the path through improved systems, clear guidelines, or collaborative decision-making can make the process smoother and more efficient.
When councils align their financial reforms with rational strategies and emotional resonance, they create a foundation for sustainable success. This alignment strengthens the relationship between councils and their communities and ensures that staff are motivated, equipped, and supported to drive meaningful change.
By integrating the lessons from Switch, councils can transform their approach to change, turning resistance into collaboration and challenges into opportunities.
If your council is ready to implement effective financial reforms and strategic planning initiatives, contact Ibis Information Systems today. We provide the tools and expertise to make lasting change achievable for your staff, stakeholders, and community.
